About these guidelines
Our brand encompasses our purpose and strategy, our unique difference and the value of the services we deliver.
Expressing our brand in a consistent and compelling way is central to how our customers and partners perceive Leasing Options, the confidence they have in us and, ultimately, whether or not they choose us over competitors.
THAT'S WHY THE WAY WE PRESENT OUR BRAND MATTERS.
These guidelines are designed to set and achieve a high standard for all our communications. They include clear instructions on what to do and what absolutely not to do.
And they provide the guidance needed for you to strike a balance between consistency in presentation and the flexibility to convey the breadth of our business in creative and impactful ways.
By working within the parameters set here you will differentiate Leasing Options, build our reputation and help create an enduring asset that drives longterm growth and success.
Download our full brand guidelinesBrand Logo
Flexible logo system
PRIMARY LOCKUP
SYMBOL
SECONDARY LOGO
TERTIARY (SPECIALIST APPLICATION) LOGOS
Brand Colors
Primary colours
These are the Leasing Options primary colours in Pantone, CMYK, RGB and Hex.
This is our primary colour palette and will be used predominantly across our communications.
Red
CMYK: 0, 94, 100, 0RGB: 255, 15, 0
HEX: #FF0F00
Blue
CMYK: 87, 60, 0, 4RGB: 24, 93, 245
HEX: #185DF5
Ink
CMYK: 4, 2, 0, 87RGB: 24, 28, 33
HEX: #181C21
Titanium White
CMYK: 5, 3, 0, 5RGB: 230, 234, 242
HEX: #E6EAF2
White
CMYK: 0, 0, 0, 0RGB: 255, 255, 255
HEX: #FFFFFF
Secondary colours
Our secondary colour palette has been carefully selected to complement our primary colours. These colours should be used to 'lift' visuals to improve visual interest or act as a signpost to aid navigation and consumption of information
Hot Pink
CMYK: 15, 100, 0, 0RGB: 216, 0, 255
HEX: #D800FF
Hot Sky
CMYK: 100, 22, 0, 0RGB: 0, 200, 255
HEX: #00C8FF
Orange
CMYK: 0, 50, 100, 0RGB: 255, 128, 0
HEX: #FF8000
Lime
CMYK: 15, 0, 80, 0RGB: 201, 240, 32
HEX: #C9F020
Prestige Grey
CMYK: 7, 0, 0, 40RGB: 131, 150, 150
HEX: #839696
Hot Purple
CMYK: 58, 100, 0, 0RGB: 108, 0, 255
HEX: #6C00FF
Hot Mint
CMYK: 100, 0, 38, 0RGB: 0, 255, 157
HEX: #00FF9D
Yellow
CMYK: 0, 15, 100, 0RGB: 255, 216, 0
HEX: #FFD800
Eco Green
CMYK: 58, 0, 40, 28RGB: 33, 182, 80
HEX: #21B650
Prestige Silver
CMYK: 9, 0, 3, 15RGB: 195, 217, 210
HEX: #C3D9D2
Gradients
These are our gradients which can be used to for impact in your design. Only use the gradient relevant to your message and keep them only to highlight and not dominate your design.
Tones
We have created a system that produces different tones that will allow you to layer up or complement your design for the maximum impact
Here are all our colours and the tones available to create your design. Use the tone application guide for how to use tones correctly.
Colour balance
When creating materials please use the colour wheel on this page to gauge the balance of colour in any given document you are producing. The larger the colour this should be the majority of the colour used in your design e.g. white backgrounds should be the largest colour use in your design
Typography
Typeface
Our typography is the visual articulation of our verbal identity. Our typeface has been carefully selected to communicate the appropriate level of impact and clarity.
Our font must be used by the team members with the relevant licenses and by our design and production agencies.
POPPINS comes in various weights which can be used to compliment your message and layout. Both upper and lower cases can be used.
Meet Poppins
Light
Light Italic
SemiBold
SemiBold Italic
Regular
Regular Italic
Bold
Bold Italic
Medium
Medium Italic
ExtraBold
ExtraBold Italic
Icon font
We use Font Awesome icon font to keep a consistent style in our communications. These are only to be used small to support your message and in UI design.
For more information or to view the available icon set, please visit fontawesome.com
Typography guide
Keywords and headlines are set in Poppins Bold. Use Lowercase with sentence and name capitalisation.
The right font styling gives the right tone to your message. Use this guide to layout your type with the right balance and tone.
Subheadings and other types of introductions are set in Poppins medium. Use semibold or even Bold if you need more oomph.
Paragraph titles are set in Poppins Bold
Body copy uses Poppins Regular. To emphasise words, quotes or important paragraphs, additional styles can be used: Medium, Semibold, Italics, Bold.
OVERLINE HEADINGS ARE BEST IN ALL CAPS, SEMIBOLD AND WITH CHARACTER SPACING
Captions, sidebars, financial information, headers, footnotes and any other types of secondary level text should be set in Poppins Regular. These must be set in a smaller size than body copy. You can also leverage the different weights like Medium, Semibold, Italics, underline and Bold if you need parts of your copy to be emphasised.
System typeface
Helvetica is our system font when POPPINS is not available. They do not require a license and are widely available across PC and Mac formats. We use them to ensure documents such as PowerPoint presentations, invoices, proposals etc are consistently legible and usable for us, our clients and partners.
To maintain their integrity across all operating systems, it is advised that all documents are converted to PDF before being sent externally.