Last year, one of the UK’s leading finance providers, Hitachi Capital (UK) PLC, announced its rebrand to Novuna Vehicle Solutions. And as of 14th February 2022 (the official switch over), its rebrand is getting a boost with a huge advertising campaign estimated to cost £1 million.
The company’s new name Novuna means ‘new together’ – blending two Latin words – Novo, which means new, and Una, meaning together.
This chapter in the business is said to mark the start of an exciting period of accelerated growth. Novuna is currently the fifth-largest asset finance provider in the UK, and each year their share of the market is growing.
Other segments of the business will also be adopting the rebranded name, including:
- Novuna Consumer Finance
- Novuna Personal Finance
- Novuna Vehicle Solutions
- Novuna Business Cash Flow (previously Invoice Finance)
The Novuna rebrand
With its official rebrand complete, Novuna is set to push social and digital campaigns to bolster the positive changes within the company. There will be various TV, radio and podcast advertising over the next six months. Plus, X-Factor finalist Shan Ako recorded a unique rendition of the song Tomorrow from the hit musical Annie for these campaigns.
New business growth opportunities
A big part of the rebrand symbolises an era of growth and innovation for the company. Some of the upcoming projects include investments in technology and digitising the customer experience. These projects will boost its position as a leading finance provider and make it a top choice for e-commerce and corporate partnership opportunities.
Awards and accreditation
Novuna as a whole has garnered numerous industry awards over the years. Each segment of the company is recognised for its excellent services and product offerings. The Novuna Vehicle Solutions arm of the company has also been voted Leasing Company of Year in the Fleet Awards for three years running.
Alongside this, they have received numerous customer services recognitions. Plus, have recently been awarded the ServiceMark accreditation from the Institute of Customer Service (ICS).
Initiatives to decarbonise
The company manages over 95,000 vehicles, including cars, vans and HGVs. It is ranked the seventh largest leasing company in the UK and provides a host of services.
Within the rebrand, Novuna is pledging to become a leading influence in decarbonisation efforts. It is committing to an electric vehicle drive and potentially having a fully operational EV fleet by 2030.
Using its size and leverage in the industry, it’s helping to support the uptake of electric vehicles beyond fleet use.
What does this mean as a Hitachi Capital (UK) PLC customer?
The rebrand is now complete, so customers of the previous Hitachi Capital (UK) PLC name will have been contacted already.
In most cases, nothing will change, and your lease or finance agreement will remain as agreed before the rebrand. However, you may receive new paperwork or documents to showcase the new trading name. If you have any queries regarding this, contact your leasing provider for more information.
